Recently there have been significant debates on “Natural” claims. There is a lot of debate on what defines foods that are natural. At MaGi we made a business decision that when we call “All Natural” we specifically adhere to three simple rules on ingredient statements:
For More Information on “Natural Food Claims” here are the definitions as provided by the FDA and the USDA:
From a food science perspective, it is difficult to define a food product that is 'natural' because the food has probably been processed and is no longer the product of the earth. That said, FDA has not developed a definition for use of the term natural or its derivatives. However, the agency has not objected to the use of the term if the food does not contain added color, artificial flavors, or synthetic substances.